Description Summary:

Is Your Business Ready for the FTC's New Rules? Keeping up with the latest in AI and online marketing is crucial, and we're here to help you navigate these tricky waters. Join Chip Cooper, Esq., a renowned FTC Compliance attorney, on this critical training webinar to navigate the stormy seas of these new regulations.

What's at Stake:

• New Advertising Rules: Learn how small mistakes in your ads could lead to big fines, and find out how to avoid them.
  
  
• AI and the Rules: Understand how using AI tools like ChatGPT can affect your business and what the FTC is looking out for.
  
  
• Hidden Traps: We'll show you sneaky problems that might get your business in trouble and how to steer clear of them.
  
  
• Safe and Creative Marketing: Learn tactics to keep your marketing fun and creative, while still following the rules.
  
  
• Risks with Online Platforms: If you use websites like Amazon or Facebook for your business, we'll talk about how to avoid common pitfalls.
  
  
• Expert Advice: Get tips from an FTC expert on how to protect your business.
  Avoiding Big Fines: Discover ways to keep your business safe from big fines.
  
  
• Growing Your Business Safely: Find out how to grow your business while keeping it compliant with FTC rules.
  
  
• Protecting Your Business's Future: We'll give you tools and knowledge to help your business do well in these challenging times.

What You'll Learn:

• What it's like to be sued by the FTC: Real-world examples, including cases like Anik Singal and LURN, showcasing their $2.5 million settlement, and the do's and don'ts in today's digital marketing world.
  
  
• AI in Keeping Your Ads Honest: Learn how AI tools can affect how honest your marketing is.
  
  
• Your Rights and Responsibilities: Find out what rights your customers have and what you need to do to respect them, especially when using AI.
  
  
• Staying Away from Misleading Marketing: We'll teach you how to use AI in your ads without being misleading.
  
  
• Getting Ready for New Rules: Learn about possible new FTC rules and how to prepare your marketing for them.
  
  
• New AI developments & risks: infringement, privacy, data rights, FTC enforcement
   
• How the U.S. Congress has piled on with proposed new laws regulating AI
  
  
• How the FTC has taken unprecedented action with enforcement against AI marketers
  
  
• What the FTC is planning for 2024... and beyond
  
  
• How these new developments & risks affect AI developers, users & marketers

Who Should Attend:

This webinar is perfect for digital marketers, business owners, people who sell things online, lawyers, and anyone else who wants to learn about AI, marketing, and following the law. You'll get great insights from an FTC expert and learn how to keep your business safe from fines. It's a must-attend if you want to keep your marketing both creative and compliant.

Don't Get Caught Unprepared!

Times are changing fast, and you need to be ready. Join us to get the tools and knowledge you need to keep your business safe in the world of online marketing. Are you ready to join us and make sure your business is set for success?

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