YouTube’s new profiles for children have privacy experts very concerned

Children’s video streaming may have just gotten more invasive.

YouTube is now allowing parents to make profiles for their children that personalize content based on a child’s age and interests. To create an account, you are required to put the birth date and name of your child. This allows families with multiple children to keep separate accounts that allow for more age-specific recommendations from Google and is tailored to children under the age of 13.

Privacy experts aren’t convinced your child should have his/her own profile at such a young age. “It is very concerning,” said Josh Golin, executive director of the Campaign for a Commercial-Free Childhood. “Google seems to be setting up consumer profiles for children that may be going into its vast profiling machinery used for advertising.”

Read full article and learn more about Privacy Policy here.

A Google spokeswoman told MarketWatch that YouTube Kids does not use children’s data for the personalization of paid ads. “When a parent sets up a profile for their child, the only information collected is the name and birthday,” she said. “That input is then used to customize the experience.” She added, “Older kids will receive more text and more videos on the home screen.”

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

Smart business owners around the world are doing it with the help of FTC Guardian.

FTC Guardian is a service that is 100% focused on helping to keep you get and stay FTC compliant and fully protected. And right now, we are offering a free training to give you the knowledge, information, and guidance that you need to stay out of trouble with the Federal Trade Commission.

Free Compliance Workshop: Join Chip Cooper, Esq., the #1 FTC Compliance trainer in the World, for a one-of-kind, completely free online compliance workshop. Workshops fill up quickly, so register now.

Here are some of the things you’ll discover on the training:

Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too

The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!

How to Avoid FTC Claims When Collecting Leads With Optin Forms

3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.

And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

Go here to register for our next FREE training and make your business is FTC compliant today!

Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.