UPDATE: FDA Declines to Stop Coke, Pepsi from Advertising Artificially Sweetened Soda as “Diet”
UPDATE: FDA Declines to Stop Coke, Pepsi from Advertising Artificially Sweetened Soda as “Diet”
The U.S. Food and Drug Administration has denied a petition asking it to stop Coca-Cola Co. and PepsiCo Inc. from using the term “diet” in advertising, branding and labeling of Diet Coke and Diet Pepsi, because it may be deceptive, false and misleading. The petition was filed by U.S. Right to Know, a consumer watchdog group, in April 2015.
Numerous scientific studies and literature reviews suggest that artificial sweeteners do not assist in weight loss and may cause weight gain. Federal law prohibits false advertising, branding and labeling of food products, and FDA regulations permit the use of the term “diet” for soft drink brands or labels only when it is not false or misleading.
“The advertising of artificially sweetened soda as ‘diet’ may well be one of the greatest consumer frauds in modern times,” said Gary Ruskin, co-director of U.S. Right to Know. “It is a shame that the FDA is siding with the soda industry against consumers.”
Read full article and learn more about Deceptive Advertising here.
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