‘There is no such thing as soy milk’: Vitasoy breaks out the dictionary in existential debate with viewer

‘There is no such thing as soy milk’

The ad watchdog has dismissed a complaint against Vitasoy after an upset TV viewer questioned the brand’s right to describe soy milk as “milk”.

The ad in question features sweeping shots of fields of wheat and grains, with a voiceover repeating the word “milk, milk, milk, milk, milk, milk, milk, milk”, before displaying oat milk and soy milk products with the tagline, “Growing milk since 1940.”

The complaint to the Advertising Standards Bureau accused drinks giant Lion of misleading and deceptive conduct. “The definition of milk is a ‘white liquid produced by the mammary glands of mammals’,” wrote the complainant, who one suspects is a dairy farmer.

“There is no such thing is oat milk. There is no such thing as soy milk. The liquid produced by mixing water with oats, is not milk. You cannot milk an oat, like you can a cow.

“To base a whole advertisement around a lie, and a voiceover that says ‘MILK, MILK, MILK, MILK’ over and over again is misleading. It just isn’t true.”

Read full article and learn more about Deceptive Advertising here.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.