The 7 Legal Rules Your Emails Must Follow

By Susan Gunelius

As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses and just start sending messages to everyone on that list, this is a bad idea for a few reasons.

First, you might be breaking the law. Second, you might be hurting your chances of your future email marketing messages getting into people's email inboxes, including inboxes belonging to your own customers. The bottom line is, your actions as an email marketer can affect the deliverability of your email today and in the future.

The cost for noncompliance can be very high, particularly since you can be charged penalties for each separate email violation up to $40,654. Furthermore, if your email messages violate other laws, such as those related to deceptive advertising, you could face even more fines or criminal penalties, including imprisonment.

Read the full article and learn more about Compliance here.

Here’s How To Make Sure You, Your Business & Website Is FTC Compliant

By now it should be clear how important it is for you to be FTC compliant. But how can you do that without spending $7,500-$8,000 or more on Internet Attorneys?

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Real-Life Examples of People Who Didn’t Think They Were At Risk, But Who Got Nailed By The FTC, And Why It Could Happen To You, Too

The 3 Enormous Powers The FTC Has That Can Change Your Life – And Your Family’s Life – Forever!

How to Avoid FTC Claims When Collecting Leads With Optin Forms

3 Privacy Policy Mistakes Every Digital Marketer Is Making, And Why You’re In The FTC Crosshairs.

And Much More…

Remember: legal protection is a massively important part of your business, and it’s one you cannot afford to ignore any longer.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.