Tag Archives: Truth In Advertising
‘Anti-Aging’ Company Settles With FTC Over False Claims
‘Anti-Aging’ Company Settles With FTC Over False Claims By Zachary Brennan New York-based Telomerase Activation Sciences on Wednesday agreed to stop making false and unsubstantiated claims about two “anti-aging” products under a Federal Trade Commission (FTC) settlement order. The FTC said …
4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them By Lauren Johnson Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and …
Stone Brewery sues Keystone over “stone” name
Stone Brewery sues Keystone over “stone” name By Daniel Wheaton Stone Brewing company is suing MillerCoors, claiming its recent Keystone rebrand is too close to their company name. “Stone, known for being the antithesis to ‘Big Beer,’ has long waved a flag of …
False advertising on sea turtle CT scanner costs S.C. Aquarium $400,000, lawsuit claims
False advertising on sea turtle CT scanner costs S.C. Aquarium $400,000, lawsuit claims By Dave Munday A $443,000 CT scanner for sea turtles that required no special shielding seemed like a good deal at the time, but it didn’t turn …
Social Media Influencers Stump for More Seamless Product Placement
Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …
Child talent search agency improperly collected info on kids
Child talent search agency improperly collected info on kids, deceived customers: Feds By Bill Moak In the past couple of decades, the children’s talent industry has been booming. Although the number of children who actually land a profitable modeling or acting …
