Tag Archives: Social Media
Leveraging Influence To Launch An E-Commerce Store
Leveraging Influence To Launch An E-Commerce Store By Jia Wertz Social media influencers are navigating a stricter digital landscape since the Federal Trade Commission (FTC) warned social media influencers to clearly label paid advertisements. Influencers working with brands must follow FTC’s Endorsement …
FTC Is Said to Be Considering Large Facebook Fines
FTC Is Said to Be Considering Large Facebook Fines By Cecilia Kang The Federal Trade Commission is in the advanced stages of its investigation into whether Facebook violated privacy rules and is expected to seek large fines from the company, …
Unilever threatens to pull online advertising from ‘toxic’ platforms
Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …
Social Media Influencers Stump for More Seamless Product Placement
Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …
Snapchat will now show you more info about the cool places your friends are visiting
Snapchat will now show you more info about the cool places your friends are visiting By Kurt Wagner Lots of people share their location with Snapchat when they take pictures or videos. Now Snapchat wants to share more info about …
4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …
Sarahah harvests your phone contacts for a feature that doesn’t exist yet
Sarahah harvests your phone contacts for a feature that doesn’t exist yet By Jacob Kastrenakes Sarahah, the anonymous feedback app that’s been going viral for the past couple weeks, may not be as private as it sounds: it turns out, the app …
Meet the 15 Stars Whose (Undisclosed) #Spon Brought the FTC’s Wrath on Instagram
Meet the 15 Stars Whose (Undisclosed) #Spon Brought the FTC’s Wrath on Instagram By Bettina Mangiaracina Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted …
