Tag Archives: Online Advertising
Sprint sues AT&T over the company’s use of ‘5G E’ claims false advertising
Sprint sues AT&T over the company’s use of ‘5G E’ claims false advertising By Eli Blumenthal AT&T’s calling its latest 4G LTE network “5G E” isn’t just drawing the ire of tech media and fans. It’s now drawing fire from Sprint …
4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them By Lauren Johnson Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and …
Unilever threatens to pull online advertising from ‘toxic’ platforms
Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …
Social Media Influencers Stump for More Seamless Product Placement
Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …
How to know when holiday advertising lies to you
How to know when holiday advertising lies to you By Jeanette Kazmierczak In many cases, consumers are lured by many weeks’ worth of retail ads, marketing special holiday deals and the “best prices” of the holiday shopping season. Advertisements may …
3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid
3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid By Chip Cooper, Esq Experienced Internet marketers often operate under the misconception that the CAN-SPAM Act doesn’t apply to most routine business communications. With CAN-SPAM Act fines of up to $16,000 …