Tag Archives: Online Advertising

Sprint sues AT&T over the company’s use of ‘5G E’ claims false advertising

Sprint sues AT&T over the company’s use of ‘5G E’ claims false advertising By Eli Blumenthal AT&T’s calling its latest 4G LTE network “5G E” isn’t just drawing the ire of tech media and fans. It’s now drawing fire from Sprint …

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Goop Slammed for New Answer to “Deceptive” Advertising Claims

Goop Slammed for New Answer to “Deceptive” Advertising Claims By Katie Kilkenny The advertising watchdog that found 51 examples of false advertising on Goop’s website last year isn’t impressed by the lifestyle website’s new “coding system” for flagging which claims are supported by …

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4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them By Lauren Johnson Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and …

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Unilever threatens to pull online advertising from ‘toxic’ platforms

Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …

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Social Media Influencers Stump for More Seamless Product Placement

Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …

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Group Files FTC Complaint Against HSUS

Group Files FTC Complaint Against HSUS By Hoosier Ag Today The Center for Consumer Freedom filed a complaint with the Federal Trade Commission regarding the Humane Society of the U.S. The non-profit CCF says the Humane Society is responsible for a …

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New bill set to tackle ‘fake news’ online

New bill set to tackle ‘fake news’ online By Jack Quann A new bill has been introduced in the Dáil to try and combat fake news online. Fianna Fáil TD James Lawless has introduced the Online Advertising and Social Media (Transparency) …

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How to know when holiday advertising lies to you

How to know when holiday advertising lies to you By Jeanette Kazmierczak In many cases, consumers are lured by many weeks’ worth of retail ads, marketing special holiday deals and the “best prices” of the holiday shopping season. Advertisements may …

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Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising

Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising By Stephanie M. Lee Gwyneth Paltrow’s Goop routinely draws criticism for its promotion of crystals, supplements, vaginal jade eggs, and all manner of other health products. Now, a consumer watchdog group …

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3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid  

3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid By Chip Cooper, Esq Experienced Internet marketers often operate under the misconception that the CAN-SPAM Act doesn’t apply to most routine business communications.  With CAN-SPAM Act fines of up to $16,000 …

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