Tag Archives: Marketing

GAO Reviews Dietary Supplement Claims as Aging Population Struggles With Memory Loss

GAO Reviews Dietary Supplement Claims as Aging Population Struggles With Memory Loss By Josh Long Alzheimer’s disease is the most common form of dementia among older adults, with experts suggesting the ailment plagues more than 5 million Americans, according to the …

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NY AG settles with scouting company over deceptive practices

NY AG settles with scouting company over deceptive practices By Christopher Maynard Young athletes from across the country go through high school hoping to catch the eye of a college scout, but New York Attorney General Eric Schneiderman charges one scouting company with preying …

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Millercoors Wins “Not From Australia” Lawsuit Over Claims That Foster’s Marketing Misleads Drinkers

Millercoors Wins “Not From Australia” Lawsuit Over Foster’s By  Ashley Brandt In one of latest wins for brewers against deceptive labeling lawsuits brought against domestically made beers over branding that arguably conveys they are imported. Millercoors has scored a win for …

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Think You’re Eating ‘100% Natural’ Chicken? Think Again

Think You’re Eating ‘100% Natural’ Chicken? Think Again By Kari Hamerschlag Many health conscious consumers are reducing their consumption of red meat in favor of chicken—especially products labeled and promoted as “100% natural”—believing they are a healthier option produced without …

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The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?

The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs? By Chip Cooper, Esq. On March 14, 2011, the Federal Trade Commission (FTC) announced its first behavioral advertising settlement.  If your website collects behavioral data or serves …

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Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy

Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy By Chip Cooper, ESQ If you’re like most small businesses, you’re likely to write your own marketing copy. Be aware that this is a highly regulated area that …

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Rival vacuum makers square off in court again over false advertising claims

Rival vacuum makers square off in court again over false advertising claims By David Hutton Dyson Inc., a British company known for its high-end vacuums, filed a lawsuit against Newton, Massachusetts-based SharkNinja Operating LLC over advertising campaigns in which it …

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$1.6 Million Settlement by Opioid Maker in Deceptive-Advertising Case

Opioid maker agrees to $1.6 million settlement in deceptive-advertising case, officials say By Sean Emery A pharmaceutical company has agreed to a $1.6 million settlement with Southern and Northern California prosecutors over allegations of deceptive advertising of opioid painkillers, Santa …

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Deceptive Advertising Meets Daytime Drama

Plot twist: Cheesy soap opera script is deceptive drug ad, doctors warn By Beth Mole This year on General Hospital, central character Anna Devane is stricken with a rare and life-threatening type of blood cancer. Gasp! OK, this may not …

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Three vaping retailers slapped with $175,000 in court fines over misleading advertising

Three vaping retailers slapped with $175,000 in court fines over misleading advertising By Amy Bainbridge A consumer watchdog has chalked up a win against three e-cigarettes companies, with a court finding they misled customers about toxins in their products. The Federal …

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