Tag Archives: Marketing

A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

A watchdog group says Gillette’s “Boston made” ad campaign is deceptive By Cale Guthrie Weissman Truthinadvertising.org (TINA.org) has big problems with a recent Gillette national ad campaign. The company, in both commercials and on social media posts, highlighted its Boston headquarters, …

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What retailers should be aware of in developments in advertising law

What retailers should be aware of in developments in advertising law By Chad Finkelstein Having just survived peak shopping season, retailers — hoping to start 2018 off on a high note — are going to start vying for the public’s attention …

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CommInsure pays out for misleading advertising

CommInsure pays out for misleading advertising By Staff Reporter An ASIC investigation into the advertising for two life insurance policies issued by CommInsure has found the material included “deceptive statements”, prompting the company to pay to a consumer advice service. …

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FTC to Consumers: Dietary Supplements Don’t Treat Diseases

FTC to Consumers: Dietary Supplements Don’t Treat Diseases By Josh Long The Federal Trade Commission (FTC or Commission) reminded consumers that dietary supplements aren’t intended to treat diseases, despite products that promote supplements for various serious conditions including arthritis, Alzheimer’s …

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Medical school advertisements ‘can be misleading’

Medical school advertisements ‘can be misleading’ By Richard Wakeford & Chris McManus This week, an Advertising Standards Agency crackdown on deceptive claims by universities identified several institutions that it believes have misled students. Chief executive of the ASA, Guy Parker, said that the …

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How to know when holiday advertising lies to you

How to know when holiday advertising lies to you By Jeanette Kazmierczak In many cases, consumers are lured by many weeks’ worth of retail ads, marketing special holiday deals and the “best prices” of the holiday shopping season. Advertisements may …

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‘There is no such thing as soy milk’: Vitasoy breaks out the dictionary in existential debate with viewer

‘There is no such thing as soy milk’ By Frank Chung The ad watchdog has dismissed a complaint against Vitasoy after an upset TV viewer questioned the brand’s right to describe soy milk as “milk”. The ad in question features sweeping …

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UPDATE: FDA Declines to Stop Coke, Pepsi from Advertising Artificially Sweetened Soda as “Diet”

UPDATE: FDA Declines to Stop Coke, Pepsi from Advertising Artificially Sweetened Soda as “Diet” By Gary Ruskin The U.S. Food and Drug Administration has denied a petition asking it to stop Coca-Cola Co. and PepsiCo Inc. from using the term “diet” in advertising, branding and …

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These $5 ‘celebrity’ skin cream trials could cost you hundreds

These $5 ‘celebrity’ skin cream trials could cost you hundreds By Jackie Callaway Deceptive ads disguised as celebrity news have been luring and hooking consumers around the country. Theresa Sonberg signed up for a trial of the KA eye serum after …

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FTC Obtains $40 Million in Sanctions in Weight Loss Advertising Battle with Beleaguered Supplement Manufacturer

FTC Obtains $40 Million in Sanctions in Weight Loss Advertising Battle with Beleaguered Supplement Manufacturer By Josh Long What began in 2004 with a government complaint filed over weight loss advertisements has culminated 13 years later in one of the …

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