Tag Archives: Marketing

Clif Bar Energy Bars Are 40% Sugar, Says New Lawsuit

Clif Bar Energy Bars Are 40% Sugar, Says New Lawsuit By  Jill Ettinger Energy bars from best-selling Bay Area brand Clif Bar are loaded with added sugars despite advertising to the contrary says a new lawsuit filed in the U.S. District Court for the Northern …

Posted in Deceptive Advertising, FTC Compliance | Tagged , , , , | Comments Off on Clif Bar Energy Bars Are 40% Sugar, Says New Lawsuit

Dairy Report: Farmers Taking a Stand Against Deceptive Advertising

Dairy Report: Farmers Taking a Stand Against Deceptive Advertising By Taylor Leach Buzzwords, scare tactics and misguided advertising are just a few techniques food marketers use to get consumers to buy their products. Farmers, however, have had enough and are …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance, Truth In Advertising | Tagged , , , , , | Comments Off on Dairy Report: Farmers Taking a Stand Against Deceptive Advertising

Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee

Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee By Stephanie Fillion Having adopted amendments to the Food and Drugs Act that prohibit food and beverages marketed at children, MPs turned their attention on Monday to another beverage affecting Canada’s youth: …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on Ban ‘hypocrite’ pre-mixed drinks, advocacy group urges committee

StarKist doesn’t point out it pays AHA for logo on label

StarKist doesn’t point out it pays AHA for logo on label By Lisa Fickenscher A consumer watchdog is weighing a probe into StarKist Tuna and its relationship with the American Heart Association, concerned that the pair have been misleading consumers …

Posted in Deceptive Advertising, FTC Compliance, FTC Disclosure, Truth In Advertising | Tagged , , , , , | Comments Off on StarKist doesn’t point out it pays AHA for logo on label

Lawsuit targets Trader Joe’s for ‘deceptive’ imagery on cage-free eggs

Lawsuit targets Trader Joe’s for ‘deceptive’ imagery on cage-free eggs By Margarita Raycheva The latest complaint comes from the Animal Legal Defense Fund (ALDF), which on March 15 filed a lawsuit, claiming that the Monrovia, Calif.-based grocer Trader Joe’s is trying …

Posted in Deceptive Advertising, FTC Claims, Truth In Advertising | Tagged , , , , , , | Comments Off on Lawsuit targets Trader Joe’s for ‘deceptive’ imagery on cage-free eggs

‘Anti-Aging’ Company Settles With FTC Over False Claims

‘Anti-Aging’ Company Settles With FTC Over False Claims By Zachary Brennan  New York-based Telomerase Activation Sciences on Wednesday agreed to stop making false and unsubstantiated claims about two “anti-aging” products under a Federal Trade Commission (FTC) settlement order. The FTC said …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on ‘Anti-Aging’ Company Settles With FTC Over False Claims

Stone Brewery sues Keystone over “stone” name

Stone Brewery sues Keystone over “stone” name By Daniel Wheaton Stone Brewing company is suing MillerCoors, claiming its recent Keystone rebrand is too close to their company name. “Stone, known for being the antithesis to ‘Big Beer,’ has long waved a flag of …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , | Comments Off on Stone Brewery sues Keystone over “stone” name

Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers

Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers By: Lance Benzel and Ellie Mulder   Nearly 40 years after the U.S. Supreme Court struck down bans on commercial speech by attorneys – paving the way for today’s …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers

FTC Sues Companies That Touted Get-Rich-Quick Scheme On Facebook

FTC Sues Companies That Touted Get-Rich-Quick Scheme On Facebook By Wendy Davis  The Federal Trade Commission has obtained an order against companies that allegedly ran ads on Facebook and Instagram to market a bogus get-rich-quick scheme. Digital Altitude, Aspire Processing and …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance | Tagged , , , , , , | Comments Off on FTC Sues Companies That Touted Get-Rich-Quick Scheme On Facebook

Organic Consumers Association Files New Roundup Lawsuit Against Bigelow Tea

Organic Consumers Association Files New Roundup Lawsuit Against Bigelow Tea Posted by Roopal Luhana The Organic Consumers Association (OCA) recently filed a deceptive advertising lawsuit against tea-maker R. C. Bigelow, Inc., in the Superior Court of the District of Columbia. It claims …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , , | Comments Off on Organic Consumers Association Files New Roundup Lawsuit Against Bigelow Tea