Tag Archives: Internet Marketing
US FTC stops internet marketers from giving deceptive free trial offers
US FTC stops internet marketers from giving deceptive free trial offers By Devdiscourse team A federal district court has granted the Federal Trade Commission’s request to stop a group of San Diego-based Internet marketers from deceptively advertising free trial offers and …
4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them
4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them By Lauren Johnson Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and …
Unilever threatens to pull online advertising from ‘toxic’ platforms
Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …
Social Media Influencers Stump for More Seamless Product Placement
Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …
Google looks to tackle intrusive in-app advertising with new guidelines
Google looks to tackle intrusive in-app advertising with new guidelines By Abhijit Ahaskar Google is trying to restore peace of mind for users by blocking disruptive and deceptive ads. Google allows app developers to monetise their apps in various ways …
3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid
3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid By Chip Cooper, Esq Experienced Internet marketers often operate under the misconception that the CAN-SPAM Act doesn’t apply to most routine business communications. With CAN-SPAM Act fines of up to $16,000 …
FTC Liability Traps Internet Marketers Must Avoid With Affiliate Marketers
FTC Liability Traps Internet Marketers Must Avoid With Affiliate Marketers By Chip Cooper, Esq Internet marketers often ask: Am I liable if any of my affiliates engage in deceptive marketing practices? The answer is, it depends. This article will provide a …
Your Blog Blunders Create That Can Create Huge Liability For Copyright Infringement
Your Blog Blunders That Can Create Huge Liability For Copyright Infringement By Chip Cooper, ESQ You’re a Copyright Infringer because of an Infringing Blog Post By Someone Else – And You Didn’t Even Know About It! (That’s Right, You’re Technically Innocent, But …
Marketers – Are You Liable For Your Affiliates’ Trademark Infringement?
Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads? By Chip Cooper, Esq. Scenario: You’re an online retailer, and you’ve got a network of affiliates that are committed to selling your products. You expect that …
