Tag Archives: FTC Online Advertising Guidelines
Fighting the Tricks Tech Companies Use to Get Your Data
Why the Checkbox Was Already Clicked: Fighting the Tricks Tech Companies Use to Get Your Data By BEN BRODY, GERRIT DE VYNCK, and BLOOMBERG Two U.S. senators introduced a bipartisan bill that would ban “manipulative” design features and prompts that let large websites …
How to know when holiday advertising lies to you
How to know when holiday advertising lies to you By Jeanette Kazmierczak In many cases, consumers are lured by many weeks’ worth of retail ads, marketing special holiday deals and the “best prices” of the holiday shopping season. Advertisements may …
FTC Obtains $40 Million in Sanctions in Weight Loss Advertising Battle with Beleaguered Supplement Manufacturer
FTC Obtains $40 Million in Sanctions in Weight Loss Advertising Battle with Beleaguered Supplement Manufacturer By Josh Long What began in 2004 with a government complaint filed over weight loss advertisements has culminated 13 years later in one of the …
4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …
3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid
3 CAN-SPAM Blunders That Every Internet Marketer Should Avoid By Chip Cooper, Esq Experienced Internet marketers often operate under the misconception that the CAN-SPAM Act doesn’t apply to most routine business communications. With CAN-SPAM Act fines of up to $16,000 …
3 Tips To Avoid Liability For Actions of Your Online Resellers
3 Tips To Avoid Liability For Actions of Your Online Resellers By Chip Cooper, ESQ Recent case law confirms once again: if online agreements are presented properly to end-users, they’re legally enforceable. This continuing trend is good news for websites …
The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?
The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs? By Chip Cooper, Esq. On March 14, 2011, the Federal Trade Commission (FTC) announced its first behavioral advertising settlement. If your website collects behavioral data or serves …
Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy
Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy By Chip Cooper, ESQ If you’re like most small businesses, you’re likely to write your own marketing copy. Be aware that this is a highly regulated area that …
