Tag Archives: Disclosures

GENEALOGY: A warning to Ancestry customers who consent to use DNA services

A warning to Ancestry customers who consent to use DNA services By Tribune Star A couple of years ago, Ancestry went into a partnership with a biotech company called Calico, owned by Google. The premise of this partnership was that …

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Think You’re Eating ‘100% Natural’ Chicken? Think Again

Think You’re Eating ‘100% Natural’ Chicken? Think Again By Kari Hamerschlag Many health conscious consumers are reducing their consumption of red meat in favor of chicken—especially products labeled and promoted as “100% natural”—believing they are a healthier option produced without …

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How to Efficiently Read a Privacy Policy

How to Efficiently Read a Privacy Policy by Sid Kirchheimer Few people regularly do, and no surprise. The typical privacy policy is about 2,500 words — roughly a 10-minute read — sometimes, with enough legalese to make Perry Mason wince. …

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Popular Apps and Websites That Sell Your Anonymized Data

Popular apps and websites reserve the right to sell your anonymized data By Nick Vega Last month, most people learned through a New York Times story that the email decluttering service Unroll.me had been selling anonymized customer data to third parties. …

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How the FTC Dealt with One Firm’s Questionable Biodegradable Plastic Claims

How the FTC Dealt with One Firm’s Questionable Biodegradable Plastic Claims By Barry Shanoff Much plastic waste ends up in landfills, where it can take thousands of years to biodegrade. Increasingly, some environmentally conscious consumers have rejected traditional plastics and turned …

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Deceptive Advertising Meets Daytime Drama

Plot twist: Cheesy soap opera script is deceptive drug ad, doctors warn By Beth Mole This year on General Hospital, central character Anna Devane is stricken with a rare and life-threatening type of blood cancer. Gasp! OK, this may not …

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Unroll.me backlash shows us exactly what’s wrong with privacy policies

Unroll.me backlash shows us exactly what’s wrong with privacy policies By Hayley Tsukayama “Sneaky.” “Dishonest.” “There is no coming back from this.” Those are a few of the things that users of the email service Unroll.me have had to say to the …

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Website Terms of Use: Are Yours Enforceable? Does It Matter?

Website Terms of Use: Are Yours Enforceable? Does It Matter? By Chip Cooper Esq. Clients frequently ask me, “click-wrapped”, “browse-wrapped” — what do these terms mean? Are they the typical legal mumbo jumbo? Your Customer Agreement (often called a Subscription …

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The Rule of Automatic Copyright

It’s tempting and so easy to use your right click to download stuff off the Web – to copy or save images, text, even videos. BUT Fair warning – in most cases this content will be protected by copyright even if there is no copyright notice and you can find yourself facing a possible copyright infringement claim that results in fines up to $150,000!

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The High Cost of Fake Testimonials / Endorsements

If you use online endorsements or testimonials from others, you should review your internal marketing policies and your FTC website forms to avoid substantial liability for deceptive advertising.

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