Tag Archives: Advertising

Deceptive Advertising Meets Daytime Drama

Plot twist: Cheesy soap opera script is deceptive drug ad, doctors warn By Beth Mole This year on General Hospital, central character Anna Devane is stricken with a rare and life-threatening type of blood cancer. Gasp! OK, this may not …

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Three vaping retailers slapped with $175,000 in court fines over misleading advertising

Three vaping retailers slapped with $175,000 in court fines over misleading advertising By Amy Bainbridge A consumer watchdog has chalked up a win against three e-cigarettes companies, with a court finding they misled customers about toxins in their products. The Federal …

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Marketers – Are You Liable For Your Affiliates’ Trademark Infringement?

Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads? By Chip Cooper, Esq. Scenario: You’re an online retailer, and you’ve got a network of affiliates that are committed to selling your products.  You expect that …

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Ignorance is NO Excuse: 3 Legal Mistakes That Can Spell Doom For Your Occitanie Business… and Personal Assets

In the struggle and toil of running your own business, there’s one task that is frequently forgotten or pushed to the side. And that task is putting the right legal systems in place to protect your business from an FTC lawsuit.

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7 Worst Apps for Privacy Concerns

AT FTC Guardian we focus a lot on Privacy. In fact, our next Member Hangout is going to be all about Privacy Policies – what they are, why you need them, and when/how to update them. The following article is a real eye opener regarding apps and your privacy. Speaking for myself, I had no idea that my beloved Words With Friends was up to such antics.

So next time you’re browsing through the millions of apps available from the Apple and Android app stores, you’ll notice that close to 98% of them are free to download. That’s great if you’re looking to fill up your gadget, but many free apps, and some paid ones, do come with a hidden price: your privacy.

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The 7 Tenets of Branding

Learn the top 7 Tenets of Branding and how to positively boost your business

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