#StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday
#StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web
It was all about the hashtag this weekend with the release of Straight Outta Compton and the brilliant marketing team behind the idea. Although I myself have not seen the movie, the endless entertainment this meme has provided is exceptional.
However, on a serious note, the Straight Outta hashtag is undeniable proof of the power of native advertising and social media when used correctly and in compliance with the FTC.
Could you do this or something similar with your business?
Internet, meet your new inescapable meme.
As a way to promote the upcoming biographical movie about N.W.A., called “Straight Outta Compton,” advertising firm North Kingdom, together with Beats by Dre, created a template that lets users replace the California city with a city of their choosing and a background picture.
From there, the picture can be easily uploaded to Facebook or Twitter creating an infectious viral meme that slyly serves as a promotional tool. The meme has also infiltrated Instagram, but the sharing process is less seamless since they have to take a screenshot then upload it to the photo-sharing app.
Since its inception last week, the #StraightOutta hashtag exploded with 7,000 tweets over the weekend. It blew up on Instagram, with 141,000 total pictures with the hashtag with most of them using the template.
Some used the meme seriously while others made it into a joke. Let’s review who used it, starting with celebrities:
Even the boss is about it. S/O to @Oprah. #StraightOutta pic.twitter.com/MsgRmEh6j1
#StraightOutta BROOKLYN!! @beatsbydre https://t.co/HOYDLNVFgh pic.twitter.com/eMD8hN8GD6
Obviously brands couldn’t resist:
Cruisin down the street, with my Slim 4 #StraightOutta pic.twitter.com/rwdim4dbky
Hedgehog Life. #StraightOutta pic.twitter.com/wlrGsQREE0
That moment when… #StraightOutta pic.twitter.com/7mRF7URxXc
Started from the bottom now we’re here! #StraightOutta pic.twitter.com/d5KXq82Zsc
But the best mic drop of all was probably this one:
This might be the best #StraightOutta that I’ve seen .. Smh, definitely outta patience … pic.twitter.com/tbWIdMe4zo
via #StraightOutta the Internet: From brands to celebs, the NWA meme takes over the Web – Digiday
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