Stone Brewery sues Keystone over “stone” name
Stone Brewery sues Keystone over “stone” name
Stone Brewing company is suing MillerCoors, claiming its recent Keystone rebrand is too close to their company name.
“Stone, known for being the antithesis to ‘Big Beer,’ has long waved a flag of bold character, individualism and independence,” the press release annoucing the suit said. “The craft beer pioneer feels that it has no choice but to combat MillerCoors' aggressive marketing moves, which abandon Keystone's own heritage by falsely associating with the one true STONE®.”
“Keystone’s rebranding is no accident,” said Dominic Engels, Stone Brewing CEO. “MillerCoors tried to register our name years ago and was rejected. Now its marketing team is making 30-pack boxes stacked high with nothing but the word ‘STONE’ visible. Same for Keystone’s social media, which almost uniformly has dropped the ‘Key.’ We will not stand for this kind of overtly and aggressively deceptive advertising. Frankly, MillerCoors should be ashamed.”
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