4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them By Lauren Johnson Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and …

Stone Brewery sues Keystone over “stone” name By Daniel Wheaton Stone Brewing company is suing MillerCoors, claiming its recent Keystone rebrand is too close to their company name. “Stone, known for being the antithesis to ‘Big Beer,’ has long waved a flag of …

Marijuana Marketing: The Do’s and Don’ts of Cannabis Advertising in California By Ian A. Stewart & Nicole A. Aaronson The new cannabis market is bringing with it the traditional competitive pressures on businesses to establish brands they hope will dominate the expanding …

Avoid These Gaffes in Your Advertising By Randy Hutchinson Lesley Fair, an attorney with the FTC’s Bureau of Consumer Protection, wrote an article for a BBB publication describing five key advertising principles companies should keep in mind. They are summarized …

False advertising on sea turtle CT scanner costs S.C. Aquarium $400,000, lawsuit claims By Dave Munday A $443,000 CT scanner for sea turtles that required no special shielding seemed like a good deal at the time, but it didn’t turn …

Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …

We Know You Don’t Really Read Privacy Policies. This AI Can Do It For You. By Dom Galeon “I have read and understood…” has got to be one of the biggest lies people commit on a regular basis. It’s the …

Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …

Child talent search agency improperly collected info on kids, deceived customers: Feds By Bill Moak In the past couple of decades, the children’s talent industry has been booming. Although the number of children who actually land a profitable modeling or acting …

Shocking look at how much of your data companies are sharing By Kevin Downey, Komando.com You probably do this all the time. It seems like a simple thing that everyone does so why not? Unfortunately, dozens of companies, or maybe hundreds …