As part of its ongoing outreach efforts to educate businesses about the importance of data security practices, the FTC has released a list entitled “Start with Security: A Guide for Business” that is comprised of 10 practical lessons drawn from its previous data security enforcement actions.
The Federal Trade Commission has taken action against two melanoma detection apps: MelApp and Mole Detective. Both apps claim to provide an “automated analysis of moles and skin lesions for symptoms of melanoma and increase consumers’ chances of detecting melanoma in its early stages”, according to the FTC.
This settlement marks new territory for the FTC and the largely unregulated world of online paid gaming endorsements and their lack of social media disclosures. Although monetary fines were not issued this time, the precedence has been established and future incidents will have a $16,000.00 price tag each.
Without even knowing it, you may be in violation with the FTC due to using unfair competition practices and/or deceptive acts or practices via your social media! Here is the scoop and some highly suggested solutions so that you remain in compliance.
Although this article about Apps, is not about a company being ‘busted it is a clear reminder that Apps are not exempt from the reach of the FTC. If you are in the business of Apps, or your product has an App, you want to make sure that you are covered and compliant – especially when it comes to childrens’ Apps and privacy disclosures.
What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
If you are like us here at FTC Guardian, and you have an Affiliate program, this article is a great reminder that such programs are considered part of our marketing practices and being montiored by the FTC as well.
Is your affiliate program compliant with FTC regulations? It can be, by knowing the facts and establishing a process.
The FTC clamps down on light wand due to bogus cleaning claims.
Review of Cogniq’s Native Advertising Campaign and the need for regulation.
Will The FDA And FTC Crack Down On The Kardashian’s Instagram Marketing? Social media and the FTC don’t always agree.
