One-Page Privacy Policy Challenge

Can the One-Page Privacy Policy become the new norm? Is this even possible? It is a refreshing concept and attitude brought to us by AVG Technologies and I for one, am eager to watch how it works out and if it catches on.

Bayer Defeats FTC

Few and far between a loss for the FTC as Bayer AG prevailed in a lawsuit filed by the U.S. Federal Trade Commission that accused the drugmaker’s U.S. unit of making unsubstantiated claims about a dietary supplement marketed to promote digestion.

LinkedIn Settles Class-Action Lawsuit

Mega lawsuit forces LinkedIn to pay millions AND change its Privacy Policy. As we prepare for this Tuesday’s Member’s Only Hangout about Privacy Policy, last weeks move to settlement on behalf of LinkedIn speaks to everyone doing business online – big and small.

FTC sues weight-loss company for online ‘gag clause’

Bottom line according to the FTC – Roca Labs sells crap and lies about it. Not only are they being charged with deceptive advertising, the FTC is calling attention to their habit of using non-disparagement clauses to threaten customers who give it bad rev

7 Worst Apps for Privacy Concerns

AT FTC Guardian we focus a lot on Privacy. In fact, our next Member Hangout is going to be all about Privacy Policies – what they are, why you need them, and when/how to update them. The following article is a real eye opener regarding apps and your privacy. Speaking for myself, I had no idea that my beloved Words With Friends was up to such antics.

So next time you’re browsing through the millions of apps available from the Apple and Android app stores, you’ll notice that close to 98% of them are free to download. That’s great if you’re looking to fill up your gadget, but many free apps, and some paid ones, do come with a hidden price: your privacy.

Prevagen Jellyfish Memory Supplement Called Into Question

Investigation by TINA.org has found that the company that produces Prevagen Jellyfish Memory Supplement does not have reliable scientific evidence to back up its claims that it improves memory and has filed claim with the FTC.

FTC: 7 Deadly Ad Sins Some BHPH Dealers Commit

Although this article is specifically addressing buy-here, pay-here car dealerships, the ‘7 deadly sins’ referred to by the FTC director are applicable, in one way or another, to most advertising practices in any business. We at FTC Guardian cannot stress enough how important it is to educate yourselves as business owners about the FTC and it’s guidelines and what measures can be taken to avoid drawing suspicion from regulators.

Ultimeyes agrees to stop claiming its app improves vision

The FTC continues its examination of health-related apps finding Ultimeye guilty of deceptive advertising.

“Green” Certifications and Seals Do Not Have FTC Approval

On September 14, FTC staff sent warning letters to five providers of environmental certification seals and 32 businesses that display them online, alerting them to the agency’s concerns that the seals may be deceptive and may not comply with the FTC’s Gre

FTC Charges Vemma To Be An $200 Million IIlegal Pyramid Scheme

The FTC was granted a court order to FREEZE the Company’s and the CEO, Benson K. Boreyko’s *personal assets* as well as a Temporary Restraining order. Also named in the court documents is top-ranking Vemma *distributor* Tom Alkazin.

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