Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads? By Chip Cooper, Esq. Scenario: You’re an online retailer, and you’ve got a network of affiliates that are committed to selling your products. You expect that …
Website Terms of Use: Are Yours Enforceable? Does It Matter? By Chip Cooper Esq. Clients frequently ask me, “click-wrapped”, “browse-wrapped” — what do these terms mean? Are they the typical legal mumbo jumbo? Your Customer Agreement (often called a Subscription …
It’s tempting and so easy to use your right click to download stuff off the Web – to copy or save images, text, even videos. BUT Fair warning – in most cases this content will be protected by copyright even if there is no copyright notice and you can find yourself facing a possible copyright infringement claim that results in fines up to $150,000!
If you use online endorsements or testimonials from others, you should review your internal marketing policies and your FTC website forms to avoid substantial liability for deceptive advertising.
The Federal Trade Commission (FTC) enforces the Rules and Regulations that govern unfair and deceptive marketing practices in the USA. If you don’t know them, if you don’t adhere to them, you do so at your own risk.
The FTC believes Fake News Sites constitute deceptive and unfair trade practices, as indicated by the FTC’s accelerated crackdown on affiliates of a popular diet drink with aggressive weight loss claims.
In a recent settlement, the Federal Trade Commission (FTC) made it clear that deceptive website legal forms, particularly those that support “free” offers, will not be tolerated.
You’d be surprised at how many Internet marketers and online entrepreneurs are shocked to discover that they don’t own what they incorrectly assumed to be their valuable intellectual property.
In the struggle and toil of running your own business, there’s one task that is frequently forgotten or pushed to the side. And that task is putting the right legal systems in place to protect your business from an FTC lawsuit.
Social media rumors were taken far too seriously this past weekend, as word spread around the globe that Snapchat’s recent privacy policy update gave the company ownership over user content, which includes photos, videos, and text messages.
