Instagram Will Add ‘Paid Partnership’ Tag to Sponsored Posts, After FTC’s Warnings to Celebrity Users By Todd Spangler Instagram said it will add a new “paid partnership with” sub-header on sponsored posts and stories — a move that comes two months …
Your Online Customer Agreement: Which End-User Agreement Approach is Right For You? By Chip Cooper, Esq. If you offer software as a service (SaaS), your choices among contracting approaches for users include an electronic, click-wrapped agreement or a more traditional paper-based, …
FTC Stops False Advertising, Phony Reviews by Online Trampoline Sellers By Karol Rutkoski Two brothers have agreed to settle Federal Trade Commission charges that in marketing and selling their trampolines, they deceived consumers by directing them to review websites that …
How to Efficiently Read a Privacy Policy by Sid Kirchheimer Few people regularly do, and no surprise. The typical privacy policy is about 2,500 words — roughly a 10-minute read — sometimes, with enough legalese to make Perry Mason wince. …
Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy By Chip Cooper, ESQ If you’re like most small businesses, you’re likely to write your own marketing copy. Be aware that this is a highly regulated area that …
Rival vacuum makers square off in court again over false advertising claims By David Hutton Dyson Inc., a British company known for its high-end vacuums, filed a lawsuit against Newton, Massachusetts-based SharkNinja Operating LLC over advertising campaigns in which it …
Your Blog Blunders That Can Create Huge Liability For Copyright Infringement By Chip Cooper, ESQ You’re a Copyright Infringer because of an Infringing Blog Post By Someone Else – And You Didn’t Even Know About It! (That’s Right, You’re Technically Innocent, But …
Opioid maker agrees to $1.6 million settlement in deceptive-advertising case, officials say By Sean Emery A pharmaceutical company has agreed to a $1.6 million settlement with Southern and Northern California prosecutors over allegations of deceptive advertising of opioid painkillers, Santa …
Popular apps and websites reserve the right to sell your anonymized data By Nick Vega Last month, most people learned through a New York Times story that the email decluttering service Unroll.me had been selling anonymized customer data to third parties. …
How the FTC Dealt with One Firm’s Questionable Biodegradable Plastic Claims By Barry Shanoff Much plastic waste ends up in landfills, where it can take thousands of years to biodegrade. Increasingly, some environmentally conscious consumers have rejected traditional plastics and turned …
