Meet the 15 Stars Whose (Undisclosed) #Spon Brought the FTC’s Wrath on Instagram
Meet the 15 Stars Whose (Undisclosed) #Spon Brought the FTC's Wrath on Instagram
Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted tickets to the disastrous event to their loyal followers, right?
According to a leaked Fyre pitch deck obtained by Vanity Fair, all of the stars who promoted the festival on their Instagram accounts did so without the standard FTC #ad mention. This led followers to believe that Fyre was a genuine event that the supermodels attended every year, not a paid celebrity endorsement.
Instead, fans who actually paid the $5,000–$250,000 price tag for the ticket and flew to the Bahamas for the event wound up on an empty, soggy ground with nothing but a bunch of vacant tents and a small table serving soft drinks and sandwiches.
It was because of Fyre Festival and its huge failure that the FTC and Instagram are now cracking down on celebrities that fail to mention a sponsored post. So here's our lineup of the 15 celebrities who promoted Fyre Festival but then failed to play by the FTC's rules.
Read full article and learn more about the FTC and Social Media here.
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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.
