Marijuana Marketing: The Do’s and Don’ts of Cannabis Advertising in California

By Ian A. Stewart & Nicole A. Aaronson

The new cannabis market is bringing with it the traditional competitive pressures on businesses to establish brands they hope will dominate the expanding industry for years to come. Advertising and marketing that runs afoul of California's statutory restrictions, however, could undermine these efforts or even force a business out of the industry entirely.

California-based businesses also must be wary of violating California's prohibition against making any statements related to health that “expressly or by implication, suggest a relationship between the consumption of … cannabis products and health benefits,” which are “untrue in any particular manner or tend to create a misleading impression as to the effects on health of cannabis consumption.”

Read full article and learn more about Marketing Compliance here.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.