Kim Kardashian Instagram Fail: Will The FDA And FTC Crack Down On The Kardashian’s Instagram Marketing?
Will The FDA And FTC Crack Down On The Kardashian's Instagram Marketing?
Even the Kardashian's aren't exempt from the eyes of the FTC when it comes to promoting on social media!
Kim Kardashian received a stern letter from the FDA last week after she shared a photo of herself holding a bottle of Diclegis morning sickness pills.
Kardashian, 34, was so excited to tell her 42.6 million followers that her morning sickness was gone thanks to the pills, which were prescribed by her doctor. But she failed to mention any potential side effects associated with the product. Kardashian is also a paid promoter of the product, which is made by the manufacturer Duchesnay USA.
The manufacturer received a letter from the FDA on August 7, talking about Kardashian’s Instagram post about Diclegis. The FDA also sent a letter to the reality star, demanding that she remove the post.
Not only is Kim facing trouble with the FDA, but she may also face trouble with the Federal Trade Commission. The FTC has said several times that it has strict rules against misleading ads, which also applies to those who post on social media.
The FTC has updated their social media guidelines to make sure that all users, including the Kardashian-Jenner clan, are complying with their disclosing endorsements.
“Over the past five years – the length of time since the last update – the FTC has issued warnings, but has not taken any real action against brands that have violated their guidelines.This update, however, may be an indication that they’re going to stop simply slapping wrists and start truly cracking down.
“The FTC expects all advertising posts on social media to be marked as such, regardless of character limits, for example with the words ‘Sponsored,’ ‘Promotion,’ or just plain old ‘Ad.’ Lack of space is not an acceptable excuse.”
Public domain image from Google Images
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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.
