Gwyneth Paltrow’s Goop routinely draws criticism for its promotion of crystals, supplements, vaginal jade eggs, and all manner of other health products. Now, a consumer watchdog group says that Goop can’t back up many of its promises about improving health — and it wants regulators to investigate what it says is deceptive advertising.

Truth in Advertising said that it had cataloged more than 50 instances of the e-commerce startup claiming that its products — along with outside products it promotes on its blog and in its newsletter — could treat, cure, prevent, alleviate, or reduce the risk of ailments such as infertility, depression, psoriasis, anxiety, and even cancer. “The problem is that the company does not possess the competent and reliable scientific evidence required by law to make such claims,” the advocacy group wrote in a blog post.

Truth in Advertising says Goop made these explicit and indirect claims both on its website and at its inaugural wellness summit in June.

The group said that it told Goop about what it saw as its problematic health claims on Aug. 11, and if Goop didn’t fix its language by Aug. 18, it would alert regulators. The day before the deadline, it said, it also provided a list of webpages with unsubstantiated claims. “Despite being handed this information, Goop to date has only made limited changes to its marketing,” the group wrote.

Read full article and learn more about Deceptive Advertising here.

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Disclaimer:  This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.