Gulf Breeze Recovery Applauds Google’s Decision on Deceptive Drug Rehab Advertising
Gulf Breeze Recovery Applauds Google's Decision on Deceptive Drug Rehab Advertising
Google recently made an incredibly important decision that we are confident will help protect those who are at a vulnerable time in their life on the search for a reputable drug and alcohol rehabilitation facility.
Here’s what was happening:
Before Google made this decision, anyone could pay to run an ad at the top of your search results for essentially anything related to alcohol and drug rehabilitation. Illegitimate “facilities,” such as “referral” services that are being paid a commission for leads were paying to be linked to specific keywords such as: drug rehabilitation center, alcohol rehabilitation facility, heroin detoxification, drug treatment, alcohol treatment, etc. These referral services would earn a commission by luring the person seeking treatment to a particular drug or alcohol recovery center that was paying the “finder’s fee.” Many people would also be lured into facilities that might advertise as a “holistic drug rehab” or a quality “non-12 step drug rehab” but were really a facility only interested in finding ways to bill insurance companies for services they didn’t provide.
If all drug and alcohol treatment centers would act legitimately, then there wouldn’t be a problem. Unfortunately, scammers buying these keywords effectively preyed on vulnerable people who were attempting to save themselves or their loved ones.
Read full article and learn more about Deceptive Advertising here.
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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.