FTC’s Aggressive Enforcement of “Made in USA” Claims
FTC's Aggressive Enforcement of “Made in USA” Claims
By Jeffrey A Greenbaum (Frankfurt Kurnit Klein Selz) and Dorian Thomas (Frankfurt Kurnit Klein Selz)
The Federal Trade Commission (“FTC”) has continued to aggressively prosecute advertisers for making “Made in USA” claims that the FTC believes are deceptive.
Since President Trump’s inauguration, the FTC has entered into at least three settlement agreements with advertisers involving “Made in USA” claims and has issued closing letters in at least 20 other cases. In order to make an unqualified “Made in USA” claim about a product, the FTC requires that the advertiser substantiate that the product was “all or virtually all” made in the United States.
These cases – and the twenty other investigations that resulted in closing letters – are an important reminder that advertisers should exercise caution to ensure that their “Made in USA” claims comply with FTC standards.
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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.
