FTC Compliance for Affiliates: Recent Developments

By Katy Atlas

In 2013, the FTC released its .com disclosure guidelines, the seminal piece of regulatory guidance for online marketers. The broad takeaway from these guidelines is that disclosures must be clear and conspicuous and explain any material connection between an advertiser and an endorser.

Recent Developments

In September 2017, the FTC released an additional Q&A titled “The FTC’s Endorsement Guides: What People Are Asking.” There is specific new guidance on product placements, social media contests, online review programs, and affiliate marketing.

Read the full article and learn more about Affiliate Compliance here.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.