Category Archives: Truth In Advertising

$1.6 Million Settlement by Opioid Maker in Deceptive-Advertising Case

Opioid maker agrees to $1.6 million settlement in deceptive-advertising case, officials say By Sean Emery A pharmaceutical company has agreed to a $1.6 million settlement with Southern and Northern California prosecutors over allegations of deceptive advertising of opioid painkillers, Santa …

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Scammers offering fake government grants

Scammers offering fake government grants By Kyle Iboshi, KGW Portland man lost $16,000 to scammers offering a fake government grant. “It makes me mad because I don’t have any money to lose. I’m on social security and I have a pension …

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FTC: No Evidence That Herbal Products Alleviate Opiate Withdrawal

FTC: No Evidence That Herbal Products Alleviate Opiate Withdrawal By Mary Beth Quirk Given the pain, nausea, intestinal distress, craving, and other unpleasantness involved in opiate withdrawal, it’s understandable that people might be tempted to put their faith in an …

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The FTC Isn’t Kidding About Instagram Ads

The FTC Isn’t Kidding About Instagram Ads By Victoria Sheridan The Federal Trade Commission means business when it comes to regulating Instagram advertisements. The consumer rights advocacy group Public Citizen recently complained celebrities weren’t being upfront about which of their posts …

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Marketers – Are You Liable For Your Affiliates’ Trademark Infringement?

Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads? By Chip Cooper, Esq. Scenario: You’re an online retailer, and you’ve got a network of affiliates that are committed to selling your products.  You expect that …

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Website Terms of Use: Are Yours Enforceable? Does It Matter?

Website Terms of Use: Are Yours Enforceable? Does It Matter? By Chip Cooper Esq. Clients frequently ask me, “click-wrapped”, “browse-wrapped” — what do these terms mean? Are they the typical legal mumbo jumbo? Your Customer Agreement (often called a Subscription …

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FTC Freezes Cash: Now You’re At Risk!

The Federal Trade Commission (FTC) enforces the Rules and Regulations that govern unfair and deceptive marketing practices in the USA. If you don’t know them, if you don’t adhere to them, you do so at your own risk.

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OUCH! Did You Know? You Don’t Own Your Website Anymore!

You’d be surprised at how many Internet marketers and online entrepreneurs are shocked to discover that they don’t own what they incorrectly assumed to be their valuable intellectual property.

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Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising

Walmart Website Riddled with Deceptive Made in USA Claims. How they were caught and what they are doing about it.

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Tragic (Legal) Mistake 1: Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts

Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts… Even Though You Were Truthful! By Chip Cooper, Esq. What Is False Advertising? In short, false advertising consists of an ad claim that is either – * …

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