Category Archives: Truth In Advertising

Google Fixes ‘Creepy’ Docs Problem But Spying Fears Persist

Google Fixes ‘Creepy’ Docs Problem But Spying Fears Persist By Jeff John Roberts A glitch in the popular Google Docs service resulted in users getting locked out of their documents, according to a message, they had violated the company’s terms of service. …

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NEWSLuLaRoe in $1B lawsuit for shady business model

LuLaRoe in $1B lawsuit for shady business model By Alexandra Bohannon Multi-level marketing brands may be a quick way to make a buck for some people, but for others it may spell financial ruin. On Monday, October 23rd, former distributors for …

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FTC Obtains $40 Million in Sanctions in Weight Loss Advertising Battle with Beleaguered Supplement Manufacturer

FTC Obtains $40 Million in Sanctions in Weight Loss Advertising Battle with Beleaguered Supplement Manufacturer By Josh Long What began in 2004 with a government complaint filed over weight loss advertisements has culminated 13 years later in one of the …

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Gulf Breeze Recovery Applauds Google’s Decision on Deceptive Drug Rehab Advertising

Gulf Breeze Recovery Applauds Google’s Decision on Deceptive Drug Rehab Advertising By Barnett Gilmer Google recently made an incredibly important decision that we are confident will help protect those who are at a vulnerable time in their life on the search …

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4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media

Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …

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VW attorneys call deceptive ads ‘puffery’

VW attorneys call deceptive ads ‘puffery’ By Howard Fischer  Attorneys for Volkswagen are telling a judge the firm can’t be found guilty of consumer fraud and fined potentially hundreds of millions of dollars because its now-disproved claims of the cleanliness of …

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Casper went to war with a popular mattress reviews site

Casper went to war with a popular mattress reviews site — then financed its takeover By Jason Del Rey In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without …

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Watch out for these “free” kitchen and sports products

Watch out for these “free” kitchen and sports products By Francis Navarro When is free really free? This group of online marketers of “free” and “risk-free” trials of various kitchen and golf products is now in trouble with the Federal Trade …

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Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising

Gwyneth Paltrow’s Goop Just Got Slammed For Deceptive Advertising By Stephanie M. Lee Gwyneth Paltrow’s Goop routinely draws criticism for its promotion of crystals, supplements, vaginal jade eggs, and all manner of other health products. Now, a consumer watchdog group …

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Judge: Costco must pay Tiffany $19.4 million for advertising knock-off rings

Judge: Costco must pay Tiffany $19.4 million for advertising knock-off rings By Kevin McCoy Tiffany has beaten Costco to the tune of at least $19.4 million in a trademark infringement battle over alleged knock-off rings that pitted the luxury jeweler against the membership warehouse giant. …

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