Category Archives: Truth In Advertising

All the Ways Your Smartphone and Its Apps Can Track You

All the Ways Your Smartphone and Its Apps Can Track You By David Nield The little pocket supercomputers we all constantly carry around with us aren’t just supplying us with useful information, they’re also collecting a host of data on us …

Posted in FTC Compliance, Online Security, Privacy Policy, Truth In Advertising | Tagged , , , , , , , , , | Comments Off on All the Ways Your Smartphone and Its Apps Can Track You

Native advertising grows up fast, shedding its rogue image

Native advertising grows up fast, shedding its rogue image By Rick Edmonds It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and convened a hearing …

Posted in FTC Compliance, FTC Online Advertising, Truth In Advertising | Tagged , , , , , | Comments Off on Native advertising grows up fast, shedding its rogue image

Supplement company agrees to pay $800,000 to settle false claims suit

Supplement company agrees to pay $800,000 to settle false claims suit By Judy Harrison A South Portland company that sold vitamin and mineral supplements has settled a lawsuit filed by the Federal Trade Commission over its allegedly deceptive marketing practices, according …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on Supplement company agrees to pay $800,000 to settle false claims suit

New bill set to tackle ‘fake news’ online

New bill set to tackle ‘fake news’ online By Jack Quann A new bill has been introduced in the Dáil to try and combat fake news online. Fianna Fáil TD James Lawless has introduced the Online Advertising and Social Media (Transparency) …

Posted in Deceptive Advertising, FTC Compliance, Online Security, Truth In Advertising | Tagged , , , , , | Comments Off on New bill set to tackle ‘fake news’ online

Medtronic Settles Deceptive Advertising Lawsuit for $12M

Medtronic Settles Deceptive Advertising Lawsuit for $12M By Zachary Brennan State attorneys general in Massachusetts, Oregon, California, Illinois and Washington on Wednesday announced a $12 million multi-state settlement with Medtronic to resolve claims the company deceptively marketed one of its devices …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on Medtronic Settles Deceptive Advertising Lawsuit for $12M

FTC to Consumers: Dietary Supplements Don’t Treat Diseases

FTC to Consumers: Dietary Supplements Don’t Treat Diseases By Josh Long The Federal Trade Commission (FTC or Commission) reminded consumers that dietary supplements aren’t intended to treat diseases, despite products that promote supplements for various serious conditions including arthritis, Alzheimer’s …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance, Truth In Advertising | Tagged , , , | Comments Off on FTC to Consumers: Dietary Supplements Don’t Treat Diseases

Medical school advertisements ‘can be misleading’

Medical school advertisements ‘can be misleading’ By Richard Wakeford & Chris McManus This week, an Advertising Standards Agency crackdown on deceptive claims by universities identified several institutions that it believes have misled students. Chief executive of the ASA, Guy Parker, said that the …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on Medical school advertisements ‘can be misleading’

How to know when holiday advertising lies to you

How to know when holiday advertising lies to you By Jeanette Kazmierczak In many cases, consumers are lured by many weeks’ worth of retail ads, marketing special holiday deals and the “best prices” of the holiday shopping season. Advertisements may …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , , | Comments Off on How to know when holiday advertising lies to you

‘There is no such thing as soy milk’: Vitasoy breaks out the dictionary in existential debate with viewer

‘There is no such thing as soy milk’ By Frank Chung The ad watchdog has dismissed a complaint against Vitasoy after an upset TV viewer questioned the brand’s right to describe soy milk as “milk”. The ad in question features sweeping …

Posted in Deceptive Advertising, FTC Compliance, Truth In Advertising | Tagged , , , , , | Comments Off on ‘There is no such thing as soy milk’: Vitasoy breaks out the dictionary in existential debate with viewer

These $5 ‘celebrity’ skin cream trials could cost you hundreds

These $5 ‘celebrity’ skin cream trials could cost you hundreds By Jackie Callaway Deceptive ads disguised as celebrity news have been luring and hooking consumers around the country. Theresa Sonberg signed up for a trial of the KA eye serum after …

Posted in Deceptive Advertising, FTC Claims, FTC Compliance, Truth In Advertising | Tagged , , , , | Comments Off on These $5 ‘celebrity’ skin cream trials could cost you hundreds