Category Archives: Testimonials

The FTC Is Gunning For Greater Powers To Deal With The Data-Driven Economy

The FTC Is Gunning For Greater Powers To Deal With The Data-Driven Economy By Allison Schiff There’s no point passing a comprehensive federal privacy legislation if the main enforcement agency doesn’t have the means to hold feet to the fire. Specifically, …

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The High Cost of Fake Testimonials / Endorsements

If you use online endorsements or testimonials from others, you should review your internal marketing policies and your FTC website forms to avoid substantial liability for deceptive advertising.

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Tragic (Legal) Mistake 2: Your Testimonials Gets You Sued By The FTC For Big Bucks

Tragic (Legal) Mistake 2: Your Testimonials Gets You Sued By The FTC For Big Bucks By Chip Cooper, Esq. Your Failure To Follow The FTC Disclosure Rules For Testimonials On Your Website, Blog, and Social Media Platforms Gets You Sued …

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