Category Archives: Social Media
Unilever threatens to pull online advertising from ‘toxic’ platforms
Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …
Social Media Influencers Stump for More Seamless Product Placement
Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …
Snapchat will now show you more info about the cool places your friends are visiting
Snapchat will now show you more info about the cool places your friends are visiting By Kurt Wagner Lots of people share their location with Snapchat when they take pictures or videos. Now Snapchat wants to share more info about …
4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …
Sarahah harvests your phone contacts for a feature that doesn’t exist yet
Sarahah harvests your phone contacts for a feature that doesn’t exist yet By Jacob Kastrenakes Sarahah, the anonymous feedback app that’s been going viral for the past couple weeks, may not be as private as it sounds: it turns out, the app …
Meet the 15 Stars Whose (Undisclosed) #Spon Brought the FTC’s Wrath on Instagram
Meet the 15 Stars Whose (Undisclosed) #Spon Brought the FTC’s Wrath on Instagram By Bettina Mangiaracina Now that Fyre Festival co-founder Billy McFarland is charged with fraud, this is the perfect time to list off those top 15 influencers who promoted …
Do Athletes Have to Tell Us When Their Posts Are #sponsored?
Do Athletes Have to Tell Us When Their Posts Are #sponsored? By Deidra Dionne Social media influencers still fall in grey area of advertising rules. It’s subtle. You may not have even noticed it. Just a small hashtag athletes are using …
The FTC Isn’t Kidding About Instagram Ads
The FTC Isn’t Kidding About Instagram Ads By Victoria Sheridan The Federal Trade Commission means business when it comes to regulating Instagram advertisements. The consumer rights advocacy group Public Citizen recently complained celebrities weren’t being upfront about which of their posts …
Tragic (Legal) Mistake 7: Social Media Promotion Risks
Will Your Social Media Promotion Land You in Hot Water with the FTC, the U.S. Department of Justice, and State Attorney General? And All You Wanted To Do Was Have A Simple Giveaway Contest on Facebook… By Chip Cooper, Esq. …
