Category Archives: FTC Online Advertising
The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?
The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs? By Chip Cooper, Esq. On March 14, 2011, the Federal Trade Commission (FTC) announced its first behavioral advertising settlement. If your website collects behavioral data or serves …
Marketers – Are You Liable For Your Affiliates’ Trademark Infringement?
Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads? By Chip Cooper, Esq. Scenario: You’re an online retailer, and you’ve got a network of affiliates that are committed to selling your products. You expect that …
Machinima settles with FTC over “deceptive” Xbox promotion
This settlement marks new territory for the FTC and the largely unregulated world of online paid gaming endorsements and their lack of social media disclosures. Although monetary fines were not issued this time, the precedence has been established and future incidents will have a $16,000.00 price tag each.
FTC Compliance: What It’s Like To Get Sued By The FTC… And What You Can Do About It!
FTC Compliance – What It’s Like To Get Sued By The FTC… And What To Do About It! By Chip Cooper, Esq. If you sell products or services online to consumers or to the work-at-home market, you’re subject to the …
