Category Archives: FTC Online Advertising
‘FORTNITE’ PLAYERS CLAIM THEY WERE SCAMMED WITH LAME ‘LOOT’
‘FORTNITE’ PLAYERS CLAIM THEY WERE SCAMMED WITH LAME ‘LOOT’ By Mike LaSusa Epic Games Inc., the maker of the popular video game “Fortnite,” conned players into buying so-called loot boxes that rarely contained the valuable in-game accouterments promised by the …
Sprint sues AT&T over the company’s use of ‘5G E’ claims false advertising
Sprint sues AT&T over the company’s use of ‘5G E’ claims false advertising By Eli Blumenthal AT&T’s calling its latest 4G LTE network “5G E” isn’t just drawing the ire of tech media and fans. It’s now drawing fire from Sprint …
US FTC stops internet marketers from giving deceptive free trial offers
US FTC stops internet marketers from giving deceptive free trial offers By Devdiscourse team A federal district court has granted the Federal Trade Commission’s request to stop a group of San Diego-based Internet marketers from deceptively advertising free trial offers and …
The 7 Legal Rules Your Emails Must Follow
The 7 Legal Rules Your Emails Must Follow By Susan Gunelius As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses …
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent
Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent By Robin Kurzer A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection …
Social Media Influencers Stump for More Seamless Product Placement
Social Media Influencers Stump for More Seamless Product Placement By Mikey Glazer There’s a new social media beef brewing in Hollywood. A cross-section of influencers, their reps, and brand middlemen called out the FTC’s compulsory disclosures for their lucrative “sponsored post” …
Google looks to tackle intrusive in-app advertising with new guidelines
Google looks to tackle intrusive in-app advertising with new guidelines By Abhijit Ahaskar Google is trying to restore peace of mind for users by blocking disruptive and deceptive ads. Google allows app developers to monetise their apps in various ways …
4 Things Marketers Should Know About the FTC’s Latest Crackdown on Influencer-Driven Social Media
Here are the basics of what you can and cannot do By Lauren Johnson Do you know the difference between an #ad, #sponsored content and a brand #partnership? As more brands turn to influencers to crank out social media posts, the …
