Category Archives: FTC Compliance

The 7 Legal Rules Your Emails Must Follow

The 7 Legal Rules Your Emails Must Follow By Susan Gunelius As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses …

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FTC Compliance for Affiliates: Recent Developments

FTC Compliance for Affiliates: Recent Developments By Katy Atlas In 2013, the FTC released its .com disclosure guidelines, the seminal piece of regulatory guidance for online marketers. The broad takeaway from these guidelines is that disclosures must be clear and …

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Facebook could theoretically owe the FTC $7.1 trillion for recent data scandals

Facebook could theoretically owe the FTC $7.1 trillion for recent data scandals By Rachel Kaser Facebook might soon have a bigger adversary: The Federal Trade Commission (FTC), which could put Facebook on the hook for more money than even its redoubtable …

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Chiropractor cited over advertisement

Chiropractor cited over advertisement By Seth Slabaugh The Indiana attorney general’s office has filed a complaint accusing a chiropractor of misleading advertising. Robert Kovacs paid for an ad in the Hartford City News-Times headlined, “Hurt by the other Chiropractor?” “By his …

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StarKist doesn’t point out it pays AHA for logo on label

StarKist doesn’t point out it pays AHA for logo on label By Lisa Fickenscher A consumer watchdog is weighing a probe into StarKist Tuna and its relationship with the American Heart Association, concerned that the pair have been misleading consumers …

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Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent

Consumer groups file FTC complaint against YouTube for collecting kids’ personal data without parental consent By Robin Kurzer A coalition of 23 consumer groups filed a complaint with the Federal Trade Commission charging YouTube with violating the Children’s Online Privacy Protection …

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EUROPE’S NEW PRIVACY LAW WILL CHANGE THE WEB, AND MORE

EUROPE’S NEW PRIVACY LAW WILL CHANGE THE WEB, AND MORE By Nitasha Tiku On May 25th the power balance will shift towards consumers, thanks to a European privacy law that restricts how personal data is collected and handled. The rule, called General …

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FEDERAL TRADE COMMISSION FILES LAWSUIT, TARGETS ‘DECEPTIVE CRYPTOCURRENCY SCHEMES’

Federal Trade Commission Files Lawsuit, Targets ‘Deceptive Cryptocurrency Schemes’ By Matthew Hrones The FTC’s primary focus is to protect consumers and enforce the legal framework that creates a competitive market, and they’re starting to take notice of the cryptocurrency space. …

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Study: Just 25% of Instagram influencers are compliant with FTC rules

Study: Just 25% of Instagram influencers are compliant with FTC rules By Robert Williams While 71.5% of Instagram influencers attempted to disclose their relationships with sponsors, only 25% did so in a way that complies with guidelines from the U.S. Federal …

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Sacramento man suing Pabst Blue Ribbon for false advertising

Sacramento man suing Pabst Blue Ribbon for false advertising By Alyssa Pereira “It’s the water.” The simple slogan, heavily utilized by Pabst Blue Ribbon for its Olympia beer, suggests the ingredient’s important effect on the overall taste of the lager. But …

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