Category Archives: FTC Compliance
FTC sues weight-loss company for online ‘gag clause’
Bottom line according to the FTC – Roca Labs sells crap and lies about it. Not only are they being charged with deceptive advertising, the FTC is calling attention to their habit of using non-disparagement clauses to threaten customers who give it bad rev
7 Worst Apps for Privacy Concerns
AT FTC Guardian we focus a lot on Privacy. In fact, our next Member Hangout is going to be all about Privacy Policies – what they are, why you need them, and when/how to update them. The following article is a real eye opener regarding apps and your privacy. Speaking for myself, I had no idea that my beloved Words With Friends was up to such antics.
So next time you’re browsing through the millions of apps available from the Apple and Android app stores, you’ll notice that close to 98% of them are free to download. That’s great if you’re looking to fill up your gadget, but many free apps, and some paid ones, do come with a hidden price: your privacy.
“Green” Certifications and Seals Do Not Have FTC Approval
On September 14, FTC staff sent warning letters to five providers of environmental certification seals and 32 businesses that display them online, alerting them to the agency’s concerns that the seals may be deceptive and may not comply with the FTC’s Gre
FTC Charges Vemma To Be An $200 Million IIlegal Pyramid Scheme
The FTC was granted a court order to FREEZE the Company’s and the CEO, Benson K. Boreyko’s *personal assets* as well as a Temporary Restraining order. Also named in the court documents is top-ranking Vemma *distributor* Tom Alkazin.
FTC Releases “Start with Security” Guide
As part of its ongoing outreach efforts to educate businesses about the importance of data security practices, the FTC has released a list entitled “Start with Security: A Guide for Business” that is comprised of 10 practical lessons drawn from its previous data security enforcement actions.
Top 5 Solutions for New FTC Guidelines for Social Media
Without even knowing it, you may be in violation with the FTC due to using unfair competition practices and/or deceptive acts or practices via your social media! Here is the scoop and some highly suggested solutions so that you remain in compliance.
APPS ARE NOT EXEMPT
Although this article about Apps, is not about a company being ‘busted it is a clear reminder that Apps are not exempt from the reach of the FTC. If you are in the business of Apps, or your product has an App, you want to make sure that you are covered and compliant – especially when it comes to childrens’ Apps and privacy disclosures.
What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
What Monopoly Can Teach Marketers About Customer Loyalty and Advocacy
Kim Kardashian Instagram Fail: Will The FDA And FTC Crack Down On The Kardashian’s Instagram Marketing?
Will The FDA And FTC Crack Down On The Kardashian’s Instagram Marketing? Social media and the FTC don’t always agree.
The 7 Tenets of Branding
Learn the top 7 Tenets of Branding and how to positively boost your business
