Category Archives: FTC Compliance
How To Avoid FTC Biz Op Regulation
How To Avoid FTC Biz Op Regulation By Chip Cooper, ESQ Effective on March 1, 2012, the FTC’s new Business Opportunity Rule (New Biz Op Rule) became effective. The Biz Op Rule applies to a specific type of offer defined …
Court Revives False Ad Claims Against Neiman Marcus
Ninth Circuit Revives False Ad Claims Against Neiman Marcus By Helen Christophi The Ninth Circuit ruled that Neiman Marcus will have to answer accusations that it tricks customers into believing it sells the same upscale clothing at its Last Call outlets …
The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?
The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs? By Chip Cooper, Esq. On March 14, 2011, the Federal Trade Commission (FTC) announced its first behavioral advertising settlement. If your website collects behavioral data or serves …
Instagram Will Add ‘Paid Partnership’ Tag to Sponsored Posts, After FTC’s Warnings to Celebrity Users
Instagram Will Add ‘Paid Partnership’ Tag to Sponsored Posts, After FTC’s Warnings to Celebrity Users By Todd Spangler Instagram said it will add a new “paid partnership with” sub-header on sponsored posts and stories — a move that comes two months …
Your Online Customer Agreement: Which End-User Agreement Approach is Right For You?
Your Online Customer Agreement: Which End-User Agreement Approach is Right For You? By Chip Cooper, Esq. If you offer software as a service (SaaS), your choices among contracting approaches for users include an electronic, click-wrapped agreement or a more traditional paper-based, …
Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy
Website Advertising: 2 Legal Traps To Avoid When Writing Your Own Copy By Chip Cooper, ESQ If you’re like most small businesses, you’re likely to write your own marketing copy. Be aware that this is a highly regulated area that …
Your Blog Blunders Create That Can Create Huge Liability For Copyright Infringement
Your Blog Blunders That Can Create Huge Liability For Copyright Infringement By Chip Cooper, ESQ You’re a Copyright Infringer because of an Infringing Blog Post By Someone Else – And You Didn’t Even Know About It! (That’s Right, You’re Technically Innocent, But …
