Category Archives: FTC Claims

Tragic (Legal) Mistake 1: Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts

Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts… Even Though You Were Truthful! By Chip Cooper, Esq. What Is False Advertising? In short, false advertising consists of an ad claim that is either – * …

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Tragic (Legal) Mistake 2: Your Testimonials Gets You Sued By The FTC For Big Bucks

Tragic (Legal) Mistake 2: Your Testimonials Gets You Sued By The FTC For Big Bucks By Chip Cooper, Esq. Your Failure To Follow The FTC Disclosure Rules For Testimonials On Your Website, Blog, and Social Media Platforms Gets You Sued …

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Tragic (Legal) Mistake 4: Continuity Programs: In the FTC Crosshairs

Tragic (Legal) Mistake 4: Continuity Programs: In the FTC Crosshairs By Chip Cooper, Esq. Your membership site can land you in the FTC’s cross-hairs. Even if the FTC doesn’t breathe down your neck, continuity programs can run afoul of various …

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Tragic (Legal) Mistake 5: Your Privacy Policy is Not Private

Tragic (Legal) Mistake 5: Your Privacy Policy is Not Private By Chip Cooper, Esq. In fact, it can be enforced against you by the Federal Trade Commission. The Rules that Affect Your Privacy Policy – And Your Business Maybe you’re …

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Tragic (Legal) Mistake 6: See How Rogue Affiliates Can Cost You Money

Tragic (Legal) Mistake 6: See How Rogue Affiliates Can Cost You Money By Chip Cooper, Esq. Rogue affiliates are those who engage in deceptive marketing practices. And, unfortunately, this can cost you money. A common question internet marketers and online …

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Tragic (Legal) Mistake 7: Social Media Promotion Risks

Will Your Social Media Promotion Land You in Hot Water with the FTC, the U.S. Department of Justice, and State Attorney General? And All You Wanted To Do Was Have A Simple Giveaway Contest on Facebook… By Chip Cooper, Esq. …

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