Category Archives: Deceptive Advertising

Snuggie customers receive $7.2M in refunds thanks to FTC settlement

Snuggie customers receive $7.2M in refunds thanks to FTC settlement By Kelly McCarthy The Snuggie has raked in millions, but now the company behind famous “as seen on TV” fleece blanket is being forced to pay its customers $7.2 million …

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‘Anti-Aging’ Company Settles With FTC Over False Claims

‘Anti-Aging’ Company Settles With FTC Over False Claims By Zachary Brennan  New York-based Telomerase Activation Sciences on Wednesday agreed to stop making false and unsubstantiated claims about two “anti-aging” products under a Federal Trade Commission (FTC) settlement order. The FTC said …

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4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them

4 Deceptive Mobile Ad Tricks and What Marketers Can Learn From Them By Lauren Johnson Despite the explosion in mobile advertising (eMarketer pegs mobile to generate $70 billion in the U.S. this year, up from $47 billion in 2016), mobile advertising, by and …

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Stone Brewery sues Keystone over “stone” name

Stone Brewery sues Keystone over “stone” name By Daniel Wheaton Stone Brewing company is suing MillerCoors, claiming its recent Keystone rebrand is too close to their company name. “Stone, known for being the antithesis to ‘Big Beer,’ has long waved a flag of …

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Marijuana Marketing: The Do’s and Don’ts of Cannabis Advertising in California

Marijuana Marketing: The Do’s and Don’ts of Cannabis Advertising in California By Ian A. Stewart & Nicole A. Aaronson The new cannabis market is bringing with it the traditional competitive pressures on businesses to establish brands they hope will dominate the expanding …

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Avoid These Gaffes in Your Advertising

Avoid These Gaffes in Your Advertising By Randy Hutchinson Lesley Fair, an attorney with the FTC’s Bureau of Consumer Protection, wrote an article for a BBB publication describing five key advertising principles companies should keep in mind. They are summarized …

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False advertising on sea turtle CT scanner costs S.C. Aquarium $400,000, lawsuit claims

False advertising on sea turtle CT scanner costs S.C. Aquarium $400,000, lawsuit claims By Dave Munday A $443,000 CT scanner for sea turtles that required no special shielding seemed like a good deal at the time, but it didn’t turn …

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Unilever threatens to pull online advertising from ‘toxic’ platforms

Unilever threatens to pull online advertising from ‘toxic’ platforms By Dani Deahl Consumer goods company Unilever is threatening to pull all advertising from online platforms that allow “toxic” online content, as reported by Reuters. According to a speech that is expected to …

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FTC’s Aggressive Enforcement of “Made in USA” Claims

FTC’s Aggressive Enforcement of “Made in USA” Claims By Jeffrey A Greenbaum (Frankfurt Kurnit Klein Selz) and Dorian Thomas (Frankfurt Kurnit Klein Selz) The Federal Trade Commission (“FTC”) has continued to aggressively prosecute advertisers for making “Made in USA” claims that the FTC …

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Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers

Lawyers’ ads, like those from Frank Azar, promising big payoffs present dilemma for consumers By: Lance Benzel and Ellie Mulder   Nearly 40 years after the U.S. Supreme Court struck down bans on commercial speech by attorneys – paving the way for today’s …

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