Category Archives: Deceptive Advertising

$150 million slap: Laguna Beach firms, parent company fined for false advertising of Procera AVH dietary supplement

$150 million slap: Laguna Beach firms, parent company fined for false advertising of Procera AVH dietary supplement. More evidence that the FTC is watching closely how marketers are using advertising to boost sales while leading the public astray.

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Walmart Website Riddled with Deceptive Made in USA Claims | Truth In Advertising

Walmart Website Riddled with Deceptive Made in USA Claims. How they were caught and what they are doing about it.

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Deceptive Advertising: Two Las Vegas Auto Dealers Settle With FTC

Two auto dealers in Las Vegas agreed to settle Federal Trade Commission charges they used deceptive ads to promote the sale or leasing of their vehicles, including advertising heavily discounted prices that were not generally available to consumers. According to …

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FTC Temporarily Shuts Down Online Skincare Marketers Who Deceive Consumers with Bogus “Risk Free Trial” Offers

Sometimes it’s hard to ignore the lure of a “risk-free trial” when it comes with a product that promises to leave your skin youthful, radiant and as soft as a baby’s bottom. But as the Federal Trade Commission once again …

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Tragic (Legal) Mistake 1: Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts

Your Failure To Substantiate Ad Claims Causes The FTC To Freeze Your Bank Accounts… Even Though You Were Truthful! By Chip Cooper, Esq. What Is False Advertising? In short, false advertising consists of an ad claim that is either – * …

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