Category Archives: Deceptive Advertising
Crackdown On Fake News Sites
The FTC believes Fake News Sites constitute deceptive and unfair trade practices, as indicated by the FTC’s accelerated crackdown on affiliates of a popular diet drink with aggressive weight loss claims.
$357 Million FTC Settlement: Over Website Documents?
In a recent settlement, the Federal Trade Commission (FTC) made it clear that deceptive website legal forms, particularly those that support “free” offers, will not be tolerated.
FTC Reviewing VW’s ‘Clean Diesel’ Ads for Fraudulent Claims
The Federal Trade Commission is now reviewing whether car manufacturer Volkswagen’s advertising campaign touting its “Clean Diesel” engines amount to fraud – adding a new avenue for U.S. regulators to punish the German automaker for its emissions-rigging deception.
Prevagen Jellyfish Memory Supplement Called Into Question
Investigation by TINA.org has found that the company that produces Prevagen Jellyfish Memory Supplement does not have reliable scientific evidence to back up its claims that it improves memory and has filed claim with the FTC.
FTC: 7 Deadly Ad Sins Some BHPH Dealers Commit
Although this article is specifically addressing buy-here, pay-here car dealerships, the ‘7 deadly sins’ referred to by the FTC director are applicable, in one way or another, to most advertising practices in any business. We at FTC Guardian cannot stress enough how important it is to educate yourselves as business owners about the FTC and it’s guidelines and what measures can be taken to avoid drawing suspicion from regulators.
Ultimeyes agrees to stop claiming its app improves vision
The FTC continues its examination of health-related apps finding Ultimeye guilty of deceptive advertising.
“Green” Certifications and Seals Do Not Have FTC Approval
On September 14, FTC staff sent warning letters to five providers of environmental certification seals and 32 businesses that display them online, alerting them to the agency’s concerns that the seals may be deceptive and may not comply with the FTC’s Gre
Mystery Solved! FTC Reaches Settlement With Health App Vendor Over False Claims – iHealthBeat
The Federal Trade Commission has taken action against two melanoma detection apps: MelApp and Mole Detective. Both apps claim to provide an “automated analysis of moles and skin lesions for symptoms of melanoma and increase consumers’ chances of detecting melanoma in its early stages”, according to the FTC.
Zadro Health Solutions stop claims for UV light “disinfectant” tool
The FTC clamps down on light wand due to bogus cleaning claims.
Marketing 360 Reviews Deceptive Native Advertising
Review of Cogniq’s Native Advertising Campaign and the need for regulation.
