Category Archives: Affiliate Marketing
AbbVie and affiliate owe $448 million in FTC antitrust case
AbbVie and affiliate owe $448 million in FTC antitrust case By Max A. Cherney AbbVie Inc. ABBV, +0.54% was hit with a $448 million judgment for allegedly overcharging consumers, according to the Federal Trade Commission. In 2014, the FTC alleged AbbVie …
FTC Compliance for Affiliates: Recent Developments
FTC Compliance for Affiliates: Recent Developments By Katy Atlas In 2013, the FTC released its .com disclosure guidelines, the seminal piece of regulatory guidance for online marketers. The broad takeaway from these guidelines is that disclosures must be clear and …
FTC Liability Traps Internet Marketers Must Avoid With Affiliate Marketers
FTC Liability Traps Internet Marketers Must Avoid With Affiliate Marketers By Chip Cooper, Esq Internet marketers often ask: Am I liable if any of my affiliates engage in deceptive marketing practices? The answer is, it depends. This article will provide a …
Marketers – Are You Liable For Your Affiliates’ Trademark Infringement?
Marketers – Are You Liable For Your Affiliates’ Trademark Infringement With Sponsored Keyword Ads? By Chip Cooper, Esq. Scenario: You’re an online retailer, and you’ve got a network of affiliates that are committed to selling your products. You expect that …
Affiliate FTC Compliance: Are You Doing Enough? – By Mason Smith – Affiliate Magazine
If you are like us here at FTC Guardian, and you have an Affiliate program, this article is a great reminder that such programs are considered part of our marketing practices and being montiored by the FTC as well.
Is your affiliate program compliant with FTC regulations? It can be, by knowing the facts and establishing a process.
Tragic (Legal) Mistake 6: See How Rogue Affiliates Can Cost You Money
Tragic (Legal) Mistake 6: See How Rogue Affiliates Can Cost You Money By Chip Cooper, Esq. Rogue affiliates are those who engage in deceptive marketing practices. And, unfortunately, this can cost you money. A common question internet marketers and online …
