Casper went to war with a popular mattress reviews site
Casper went to war with a popular mattress reviews site — then financed its takeover
In April 2016, the mattress startup Casper sued three popular mattress review sites, claiming they drove business to Casper competitors without proper disclosure that these mattress brands paid sales commissions to the sites.
The schemes, in Casper’s view, amounted to false advertising and deceptive practices because the sites promoted their reviews as unbiased but did not conspicuously disclose the relationships with the specific mattress makers they were recommending.
In the end, all three reviews companies settled with Casper. But a bizarre thing happened after the settlement with a popular site called Sleepopolis: Casper provided a loan to another mattress reviews company to acquire the site from its previous owners.
Read full article and learn more about Deceptive Advertising here.
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