Brave New World: Ticketmaster to Roll Out Facial Recognition, Sparking Privacy Concerns

By Elisha Brown

Facial-recognition technology used to be the stuff of dystopian nightmares, but now your face may be used as a phone passcode or a concert ticket.

Live Nation, Ticketmaster’s parent company, announced that it will allow concertgoers to scan their faces for entry into shows, instead of showing up with a mobile or paper ticket. The pilot program will take place at select Live Nation venues, Ashley Dos Santos, Ticketmaster’s communications director, told The Daily Beast.

Ticketmaster partnered with Blink Identity, a biometrics company that claims its products can “identify people walking by in a ‘half a second,’ even if they aren’t looking straight at a camera,” The Verge reported. Blink’s founders have worked for government agencies and developed biometric security programs in Afghanistan and Iraq, according to the company’s website.

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