Sacramento man suing Pabst Blue Ribbon for false advertising

“It's the water.”

The simple slogan, heavily utilized by Pabst Blue Ribbon for its Olympia beer, suggests the ingredient's important effect on the overall taste of the lager.

But if you ask Brendan Peacock, a Sacramento man with ostensibly high standards when it comes to brewery transparency, the slogan is rather deceptive — to the point that it's illegal.

In the lawsuit, Peacock says he bought the beer at a Grocery Outlet store location in Rancho Cordova almost a year ago, after being “deceived” by the advertising. Self-identifying as a “beer, and craft beer consumer,” he was moved to action after deciding “it is unclear where the water is actually from.”

Read full article and learn more about Deceptive Advertising here.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.