Minneapolis marketing agency to pay $2 million to settle complaint on deceptive ads

By Nicole Norfleet

A Minneapolis advertising agency agreed to pay $2 million to the Federal Trade Commission and Maine’s attorney general office to settle a lawsuit in which it was accused of producing deceptive radio ads for weight-loss products.

Marketing Architects Inc. reportedly made radio ads with false or unsubstantiated weight-loss claims for its client, Maine-based Direct Alternatives. The $2 million settlement is among the largest ever obtained by the FTC against an advertising agency.

Marketing Architects lists several well-known companies, such as Best Buy, H&R Block and Rosetta Stone, as clients on its website.

“As an advertising agency, Marketing Architects is proud of its commitment to uphold high ethical standards,” the company said in a statement. “We disagreed with the legal allegations in the complaint but agreed to settle as we felt it was the best path forward.”

Read full article and learn more about Deceptive Advertising here.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.