A watchdog group says Gillette’s “Boston made” ad campaign is deceptive

By Cale Guthrie Weissman

Truthinadvertising.org (TINA.org) has big problems with a recent Gillette national ad campaign. The company, in both commercials and on social media posts, highlighted its Boston headquarters, alluding to the fact that its products are made there. The problem is, Gillette’s products are not predominately made in the United States, according to TINA.org,and that means the company may be deceptively advertising. The activist group says it contacted Gillette about the campaign, and the company reportedly took down many of its social media posts. It did not, however, pull its TV commercials.

Unless Gillette acts quickly, the FTC will now have to decide whether the commercials imply that Gillette is making a “Made in the U.S.” claim. Though the commercials still up don’t say it, the videos focuses on its employees in its Boston headquarters, which TINA.org believes can be read as making an “America made” assertion. The watchdog group says Gillette pledged to change the copy of the commercials, but this has yet to happen.

Fast Company reached out to Gillette to comment. I’ll update this post if I hear back. You can read TINA.org’s post about the complaint here.

Read full article and learn more about Deceptive Advertising here.

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