What retailers should be aware of in developments in advertising law

By Chad Finkelstein

Having just survived peak shopping season, retailers — hoping to start 2018 off on a high note — are going to start vying for the public’s attention again very soon.

As a result, it is important to be sure that what promotional materials they create are true, accurate and reliable. We can take lessons from some of the most interesting legal developments in consumer advertising in 2017.

The starting point for most laws in Canada relating to false or misleading advertising is the federal Competition Act. The Act is administered by the Competition Bureau and sets out both civil and criminal prohibitions involving an array of offences.

Learn more about the Canadian Advertising Law here.

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Disclaimer: This article is provided for informational purposes only. It’s not legal advice, and no attorney-client relationship is created. Neither the author nor FTC Guardian, Inc. is endorsed by the Federal Trade Commission.